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Latest Launches

Discover the latest updates and  training resources for spa and salon owners here

What's New

Keep in touch with all the latest launches and training resources available at The Delforge Group® on this page. 

We are constantly adding more material to the training hub, sp anything you read about on social or our newsletter will be listed below to make it easy for you to find! 

If you would like to be the first to hear about new launches, do make sure you are signed up so they come straight to your inbox. Simply click here.

Image by Andrew Neel

Sixty-six Marketing Tricks

Valerie teams up with Laura Sarao, from Marketing Consultancy Foxx&Co, to bring you this one-off marketing special.

Help your clients break the habits formed over lockdown and give them the nudge they need to come back to your salon for their favourite treatments! 

Watch this two hour session at your own pace and learn how to create a 360 marketing strategy to fill up your columns with clients new and old by implementing these 66 easy marketing ideas.

Online Retail Training

Valerie and Terri Irvin (our International Retail Trainer) have created a series of online courses and modules to help transform the retail culture in your business.


Discover what's available and implement all their tried and tested tools and techniques in your salon today! 

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Retail Week


Re-opening Checklist

A downloadable spreadsheet with Valerie Delforge's essential pre-opening to do list across 8 categories:

  1. Operations

  2. Budget

  3. Team

  4. Training

  5. Retail

  6. Marketing

  7. Managers

  8. Menu

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Explore Our Covid-19 Resources

Time Management with BABTAC

Valerie shares some of her strategies to get the most from your day, now, while you are at home, as well as when your business re-opens.

The C* Word​

Join Valerie in this video tutorial as she talks through TWO key factors we need to think about immediately to navigate this challenging time that our spa and salon businesses are going through.

Thrive During Lockdown With Timely ​

In this talk, Valerie covers off her 5 key points (Budget, Leadership, Reception, Marketing, Retail) for helping salon and business owners understand what to do and what to focus on during this lockdown period.

Manager Checklist

Free Daily Checklist to help you stay on top of your business.

Hygiene Policy

Free Hygiene Policy download to form a crucial part of your SOP.

Staff Rota

Top 10 tips for an efficient staff rota that will drive productivity in your salon.

10 Salon Mistakes

The top 10 most common salon mistakes that hurt your bottom line

Complimentary Consultations

Book in for a complimentary 15 minute phone call with Valerie Delforge to discuss your current challenges and find the right support for you. 

Past Courses

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Stock Control Group Coaching

Your Stock Control is an all too often overlooked element of your salon that can have serious knock-on effects to the rest of your business - most importantly to your budget.

Implement Valerie's tried and tested techniques for optimal management of your stock in order to take back control, create strong procedures, and watch dramatic improvement to your bottom line.

This 4-part course is live with Valerie Delforge coaching you through. It will take place every Tuesday for 4 weeks from 15th September. 

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Part 1:
Consultations That Convert
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Part 2:
5 Star Customer Journey
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Part 3:
Master Your Mindset
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Part 4:
Taking Retail Online

June 22nd At 2pm
Successful retail begins

with a strong customer consultation.

June 24th At 2pm
With strong customer care selling becomes second nature.

June 26th At 2pm
Retail is all about mindset: consistency and confidence to keep going.

June 29th At 2pm
Keep up the momentum of online engagement since lockdown.

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