Meet The Delforge Group®
Beauty Spa and Clinic Experts Led by Valerie Delforge
International Business Strategy Consultant
Born and raised in France, Valerie moved to the UK in the early 1990s to continue working her way up the corporate ladder in the spa and beauty industry. Over this 25 year period Valerie helped to establish some of the world's leading brands and developed an unrivalled skill-set across every aspect of running a successful spa, salon and clinic business.
Valerie quickly gained a reputation as a mentor and manager, with a natural flair for leadership, sharing knowledge and empowering team members. She also began to recognise a pattern in each business, that Operations are the “the heart of every business, but often the most neglected". This assertion formed the basis for Valerie’s unique formula for success, now known as ‘The Delforge 5’.
With her wealth of knowledge and expertise, coupled with her passion and extraordinary ability for coaching, Valerie went on to launch her Consultancy in 2013. Since then she has further established herself as an authority in the industry as a frequent leading Keynote Speaker, Awards Panelist and Conference Trainer, alongside her everyday passion working with salon, spa and clinic owners to transform their businesses.
There is no business challenge Valerie hasn't faced and conquered. Her mission is to share everything she learned along the way in order to lead entrepreneurs, owners and CEOs on a path to success, creating tailored operational strategies and empowering them with the tools and techniques to take their business to the next level.
In recent years, with a view to support her clients in every way possible, Valerie enlisted the support of a team of experts in their respective fields to create The Delforge Group®. Together they can help you in every aspect of your business, from Operations, to Branding & Marketing, to HR, to Retail Training and beyond!
Whether you're looking for One-To-One Coaching, Group Coaching for your team, or Online Training, The Delforge Group® is here to help you understand the secrets to salon success, increase your revenue and boost performance with tailored tools and strategies.
Meet the rest of the team below, and feel free to get in touch with any questions, or make the most of a Free 15-minute Discovery Call.
Meet The Delforge Experts
Head Of Client Support & Operations
Meet Amy Gordon
Multi-Award Winning Salon Owner and Head Of Client Support & Operations
Having originally obtained qualifications in Beauty Therapy in 1996, it was in 2009 that Amy launched her first business, Bambi Lashes. The business expanded and relocated in 2012, and was renamed The Beauty Boutique where it became well known for its Lashes, Brows and Nails.
In 2015 The Beauty Boutique launched their first advanced skincare brand, and over the following years evolved into a dedicated Skin Clinic. 2019 saw the skin clinic introduce a number of advanced treatments such as Microneedling, Light Therapy and Advanced Blemish Removal.
In 2019 Amy saw it was time for new investment into her branding and digital presence to align with her vision that AMY GORDON become the place to go for the most innovative, creative and targeted beauty treatments. And it did just that.
Amy's instinct and passion for her business and clients established AMY GORDON as a household name in Colchester and the surrounding areas, with clients travelling from far and wide to be in the hands of her expert team.
Amy was recognised as one of the top 50 Essex Business women in 2019 in addition to winning Professional Beauty's Large Salon Of The Year 2020 amongst many other prestigious accolades. She joins us at The Delforge Group as Head Of Client Support to share her wealth of first-hand experience and invaluable wisdom gained over the years, singlehandedly building a multi-award winning brand.
Explore Amy's Services
Meet Laura Sarao
Head Of Branding Marketing & Digital
Laura Sarao spent 12 years working in the beauty industry for independent brands under the official job role of 'marketing' with responsibilities that spanned a huge variety of specialties including spa operations, finance, management and of course, marketing.
This unique experience and immersive 'crash-course' in how to create and run a successful business from the ground up, allowed her to develop a knack for strategising growth, with a holistic understanding of what a business needs in terms of Brand Positioning and Marketing in order to standout and succeed in the real world.
In 2017 Laura became a Marketing Consultant in order to pursue her passion working with innovative business minds, supporting them in bringing their dreams in to reality.
With an impressive toolkit of skills including Graphic Design, Copywriting, Website Design, Social Media & Marketing, Laura is able to offer you a 'one-stop-shop' to define your brand and ensure you communicate that single vision across all of your customer touch-points, in order to find and attract your ideal consumer.
Laura works with us at The Delforge Group managing all of our own Marketing/Website/Branding, as well lending her skills to support clients with their projects.
Explore Laura's Services
Business And Commerce Training Seminar
Time Management Training For Phorest Salon Software
Retail Training Day
Business And Commerce Training Seminar
Watch Valerie in Action
Meet Terri Irvin
Head Of International Retail Training
Terri’s career has taken her across all avenues within the spa and wellness industry.
Throughout her time in Spa Management, learning the ins and outs of what it takes to run a seamless spa operation, Terri discovered her passion for coaching and training a team. After many years she took the leap to use her talents as an International Skincare & Treatment Trainer, travelling from Moscow to New York, Dubai and Delhi.
Working in this capacity for years within 5* Spas she refined her expertise, not only in understanding the importance of the customer experience, but also the products and ingredients that define and compliment relaxation and skin health.
Terri’s stand out knowledge of products was undeniable and she also had the opportunity to write
advanced treatment protocols’ and ‘ingredients manuals’ for internationally-acclaimed brands, working with global skincare developers and leading skincare professionals to discover
new standards, treatments and ingredients.
Terri's in-depth retail training courses with us at The Delforge Group are a true reflection of her passion and thorough knowledge of the spa industry and how it works: from client satisfaction to day-to-day operations, all of which must be considered when developing a strong retail strategy.