Meet The Coaches

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Valerie Delforge

Founder & International Business Strategy Consultant

With more than 30 years in the industry Valerie has unrivalled experienced across all aspects of running a successful business. Discover more.

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Amy Gordon

Director and Business Coach

Multi award-winning entrepreneur & salon owner, Amy knows exactly what it takes to run a successful business.  Discover more.

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Jonathan Back

Personnel & Leadership Coach

Personnel & Leadership Coach Jonathan is an HR specialist focussing on performance & disciplinary case management. Discover more.


Terri Irvin

Retail and Mindset Coach

After more than two decades in the beauty industry, Terri provides the tools to takes retail sales through the roof. Discover more.

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Tiphaine Modeste

Business Coach in France

Business Coach extraordinaire, Tiphaine is the Director of our France-based partner company, E.S.B.E. Discover more.

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About Amy

Director and Business Coach

Amy's instinct and passion for her business and clients established AMY GORDON as a household name in Essex and the surrounding areas, with clients travelling from far and wide to be in the hands of her expert team.


Amy was recognised as one of the top 50 Essex Business women in 2019 in addition to winning Professional Beauty's Large Salon Of The Year 2020 amongst many other prestigious accolades. 


She joins us at The Delforge Group as Director and Business Coach as well as overseeing client support and operations where she is sharing her wealth of first-hand experience and invaluable wisdom gained over the years, single handedly building a multi-award winning brand.

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About Jon

Personnel and Leadership Coach

Jon has extensive Personnel, Human Resource and Organisational Development experience, and is a renowned strategic HR and Learning & Development specialist, with a high, national profile having worked for governmental bodies at the highest levels of the public sector over a number of years.


Over his career, Jon has developed an impressive and extensive raft of HR experience, covering leadership, performance management, assessment and appraisals, the setting of standards and values, as well as Executive selection.


Within the private sector, Jon particularly relishes helping business owners solve people-related problems, helping to ensure that good solutions are arrived at with minimum risk to the businesses involved.


In recognition of his achievements throughout his career, Jon was awarded the Queen’s Silver Jubilee medal in 2002, the Queen’s Diamond Jubilee medal in 2012, and in 2011, the Police Long Service and Good Conduct medal.

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About Terri

Retail and Mindset Coach

Terri’s career has taken her across all avenues within the spa and wellness industry. Throughout her time in Spa Management, learning the ins and outs of what it takes to run a seamless spa operation, Terri discovered her passion for coaching and training a team. After many years she took the leap to use her talents as an International Skincare & Treatment Trainer, travelling from Moscow to New York, Dubai and Delhi.


Working in this capacity for years within 5* Spas she refined her expertise, not only in understanding the importance of the customer experience, but also the products and ingredients that define and compliment relaxation and skin health.

Terri’s stand out knowledge of products was undeniable and she also had the opportunity to write
advanced treatment protocols’ and ‘ingredients manuals’ for internationally-acclaimed brands, working with global skincare developers and leading skincare professionals to discover
new standards, treatments and ingredients.


Terri's in-depth retail training courses with us at The Delforge Group are a true reflection of her passion and thorough knowledge of the spa industry and how it works: from client satisfaction to day-to-day operations, all of which must be considered when developing a strong retail strategy.


About Tiphaine

Director and Business Coach

Passionate about the management of operations, the development of teams and marketing activities, Tiphaine created the company Expertise Spa Bien-Être in France to support and train owners and Managers of Spas, Hair & Beauty salons and clinics in order to help them develop their skills and achieve their goals of profitability.

She draws on more than 15 years of experience: in retail sales for various cosmetic brands (Shiseido, Calvin Klein, Hermès, Lift Argan, L'Occitane, etc.), in the Spa business: as a Spa Therapist to Reception Manager (NUXE Montorgueil® Spa), but above all, through that of Director of a large Parisian Spa which generated nearly €1 million in turnover.
“I created Expertise Spa Bien-Être to make accessible what I have missed so much throughout my professional career: Tools & Support Programs specific to our sector of activity.
She is joined by the best coaches, all experienced in the Spa, Beauty and Well-being professions, to accompany you on the Business Model of success.


Enquire Now

Keen to find out more and discuss costs? Either send us an email to OR call us on 0808 1754572.