Online Retail Training

Access to the Delforge Group 360 Retail Method via a range of online courses for owners, managers and team members. 

Creating a Retail Culture

One of our greatest passions at The Delforge Group® is Retail. Why? Because Valerie knows it to be one of the greatest untapped resources for driving revenue, customer loyalty, and cross-sales, in almost every spa and salon business.

We want to help you create a Retail Culture in your business, which means creating an environment that has been fully optimised to encourage retail sales.

Valerie and Terri Irvin (our International Retail Trainer) have created this series of online courses and modules to help you implement all their tried and tested tools and techniques in your salon today! 

Explore below to see what's on offer - from Masterclasses specifically created for Managers, to our 5-Part Progression Packs specifically created for Receptionists, Therapists and Hairdressers, giving them a speedy immersive course to instantly transform their retail skills.

Discover what's on offer below.

Masterclasses

We offer three intensive 80 minute Masterclasses - available for purchase individually, or with a special saving when you invest in all three:

1. Retail Mindset:

If you decide you can sell, you will. If you decide you can't sell, you won't. In this Masterclass we will change your mindset around retailing, teach you how to overcome the mental blocks and how to enjoy it as a team. 

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2. Customer Journey

This Masterclass is all about how to seamlessly integrate retail in to your Customer Journey to avoid the feeling that your hard-selling to your clients. Follow these steps to ensure your retail adds value to your customer's experience and leaves them feeling excited with their new purchases. 

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3. Taking Retail Online

Now you've got your retail products up on your website, how do you ensure your online shop is performing and competing with other sellers? In this Masterclass we share the tools and tips you need to boost your online presence and drive sales through your e-commerce platform.

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Beauty Models

Online Retail Training 

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Progression Packs

Our unique 'Progression Packs' are each made up of five 20-30 minute webinars, carefully crafted to give receptionists, hairdressers and therapists an empowering crash course in how to retail effectively. 

Receptionist Progression Pack

5 modules for your reception team covering all the tools they need: from How To Retail Over The Phone to Exceeding Customer Expectations.

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Therapist Progression Pack

5 modules for your therapists covering all the tools they need: from Consultations to Up-selling.

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Hairdresser Progression Pack

5 modules for your hairdressers covering all the tools they need: from Profiling Customers to Listening For Opportunities.

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Bespoke 1-2-1 Training

Individual training options directly with Valerie Delforge and Terri Irving are also available for salons, groups and corporates. Simply click below to find out more.

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