Big Shifts, Bigger Opportunities: What’s Happening in the U.S. Beauty Industry Right Now

The election, new bills being passed, education reform, financial shifts, and the rise of stylist independence—it’s all happening here in the U.S., and it’s having a ripple effect across the beauty industry.

Let’s start with a major win: hairstylists will no longer be taxed on their tips. Yes, you read that right. The President included this in a new bill passed by Congress, and it’s a big deal. Stylists already face many expenses, so this change is a long-overdue relief. I think we can all agree—we’re taxed enough!

I spent many years working reception, watching clients add tips to their credit card payments, knowing full well that their stylist wouldn’t see the full amount. It bothered clients, but in today’s world of Apple Pay and credit cards, fewer people carry cash. While stylists have always been grateful for whatever their clients could give, this change ensures they now receive what they’re truly owed.

There’s more exciting news—this time in education. Cosmetology schools across the U.S. are finally integrating curly hair care into their curricula. The industry is recognising the growing demand for professionals skilled in working with all hair textures. Some schools offer specialised programs in curly hair cutting and styling, while others now include these techniques in their general training. You can still opt for a private, curl-focused school if that’s your preference, but knowing that new stylists are receiving a well-rounded education is a huge step forward.

I’ve also noticed that today’s graduating cosmetology students are more prepared, especially in hands-on skills, than they were in the years just after COVID. Class sizes are growing again, and I believe that’s largely due to more salon and spa owners getting actively involved in the education system. They’re connecting with schools, both public and private, offering demos, speaking to students, and guiding them on what to expect after graduation. It’s like that saying: “It takes a village to raise a child.” We can’t criticise the system if we’re not willing to be part of the solution.

When I train new assistants at the salon, I build on what they’ve learned and introduce them to the real day-to-day of salon life. I don’t just train—I mentor. I share the possibilities and the beauty of this industry with them. Every bit of positivity we offer is a blessing. As veterans, we have a responsibility to guide, support, and inspire the next generation.

Another theme I’m hearing as I visit salons and speak with owners? Going back to basics. With finances always in flux—even though things are starting to stabilise here—owners are focusing on what they can control: customer service.

Costs are going up across the board: rent, utilities, products, and salaries. So the focus now is on creating an incredible client experience. If a guest has an amazing time from the moment they walk in to the moment they check out, the cost of the service feels more justified. And honestly, this has always been my belief—superior customer service is everything. I’m thrilled to see more salons making it their top priority.

That same commitment to service is becoming increasingly visible among independent stylists, too. Whether renting a chair, leasing a suite, or launching their own business, stylists are taking control of their schedules, pricing, and client care—and many are thriving. Salon owners are starting to embrace this shift, recognising that what worked 20 or 30 years ago doesn’t necessarily work now.

Today’s stylists want to work, make good money, and still have a life. Time off, vacations, work/life balance—these aren’t luxuries anymore; they’re necessities. The U.S. has lagged behind in this area, but the industry is catching up. And why shouldn’t we have it all? Doing the job you love while living the life you want—that’s the new dream. And the U.S. beauty industry is finally making that dream feel possible.