Raising Prices: Ruffling Your Feathers or Inspiring Change?

Let’s talk about the old chestnut: raising your prices.

Yes, I know. You’ve heard it before. Maybe it still makes your stomach flip. But the truth is, this conversation isn’t going away, especially not now.

If you're running a salon today, the numbers are clear: to be truly profitable, pay your team fairly, cover your increasing costs, and build a sustainable business, you should be aiming for £1.30 per minute.

Now, for some, that number might feel completely out of reach.Your current treatment prices and timings may be far from that mark, and the idea of increasing your rates might trigger fear or resistance.

You might be thinking: “My clients won’t accept that.” “They’ll compare me to cheaper places down the road.” “I’ve always charged this way—why change now?”

But here’s the opportunity:This isn’t just about charging more. It’s about leading differently. It’s about aligning your business with your value.

And one of the most powerful questions you can ask yourself is:Who do I want to attract—and am I truly aligned with that audience?

Are your services, pricing, and standards attracting clients who respect your time, your expertise, and the experience you offer? Or are you stuck trying to please everyone and undervaluing yourself in the process?

If you’re not yet at £1.30 per minute, the solution doesn’t always lie in simply raising your prices overnight. It often starts with smarter operations:

• Revisit your treatment protocols: Could you tighten your timings without compromising quality? Are there steps that could be refined, simplified, or restructured?

• Examine the customer journey: Where are you losing time unnecessarily? Are there moments in the client experience, gaps, inefficiencies, or redundancies that could be improved?

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This is not about rushing. It’s about becoming intentional, delivering excellence in a streamlined, professional way that honours both your client’s time and your own.

Because ultimately, raising your prices is about more than just numbers.It’s about owning your value, stepping into your leadership role. Running your salon like the business it deserves to be.

So ask yourself:

Is the idea of raising your prices ruffling your feathers…Or is it the very thing that might finally inspire you to change?

Because growth doesn’t come from staying comfortable.

 It comes from getting clear, getting strategic, and being bold enough to evolve.