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I'd Rather Do It Myself - The new book by Valerie Delforge | Buy It Now on Amazon!
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Staff Contracts – Setting You Up for Success in 2022
Hey everyone, For those of you that have worked with me in the past, there’s a danger of me sounding repetitive here, but as we've...
2 min read


Why do I need a Business Audit?
More often than not when running a business it's the things we don’t know we need that we need. Often heading blindly through, hoping for...
2 min read


Member's Spotlight: Innovations Advanced Skincare & Beauty
In this month's Member's Spotlight we celebrate Jolene Rees and her award winning clinic; Innovations Advanced Skincare & Beauty based in...
2 min read


How to create a Retail Culture in your Spa or Salon
Introducing you to the Retail 360° in Spas and Salons© When I talk about Retail sales with Spas and Salons Managers/Owners, the...
4 min read


Futureproof your business
October 2021 has been the month of reconnection and meeting with people that not only warmed my heart but also made me reflect on the...
5 min read


Sit back, relax and enjoy the flight
I had the most amazing pleasure of training a 4 salon team recently in Ireland. It was great to be home and I enjoyed all the pleasures...
2 min read


Recognising when things are going well
Hey everyone, One of the many areas of expertise that we have here at the Delforge Group, is how to help resolve problems with staff...
3 min read


Black Friday Strategy - Top Tips From Terri Irvin
Black Friday is now the second biggest retail day of the year. Love it or hate it, it's here to stay. This is a great way to engage with...
2 min read


Celebrating Women's Entrepreneurship Day with Amy Gordon
The number of women entrepreneurs across the world is growing exponentially. In fact women own 36% of small businesses worldwide. We're...
3 min read


Member's Spotlight: The Place Salon & Spa - Switzerland
This month we celebrate Michelle Tanner, founder and owner of The Place Salon & Spa in Steinhausen, Switzerland, on the banks of the...
3 min read


Wellness, And Starting With The End In Mind
Hey everyone, As we at the Delforge Group look at ‘wellness’ over the next few weeks, I thought I’d take a look at what Wellness means...
3 min read


5 Ways To Get More Comfortable Giving Employee Feedback
One of the best gifts a leader can give its team is honest employee feedback. When done constructively and helpfully, it can have a...
4 min read


Member's Spotlight: iBrow
This month we celebrate Rachel Curran, founder and owner of the gorgeous destination brow bar, iBrow in Cork. Rachel was a Benefit girl...
2 min read


When The “Fingers Crossed” Salon Management Style Isn’t Suitable
I often coach clients whose attitudes, when facing adversity, is to cross their fingers and hope all will turn out to be okay in the end....
5 min read


Member's Spotlight: Revas Spa
Join us for a Q&A with Rebecca White, Spa Director at the stunning Revas Spa found in the most picturesque surroundings of Adare, Co...
2 min read


How To Build Trust As A Leader In The Salon And Spa Industry
Leadership is a much-discussed topic. Throughout the years, I have read many books about it, attended seminars, listened to podcasts,...
5 min read


Retail 360° in Spas & Salons©
When I talk about Retail sales with Spas & Salons Managers/Owners, the conversation can go in 5 directions: sheer frustration of being...
4 min read


5 Steps to 5-Star Customer Service
Customer Service by definition adds value to your offerings and builds long lasting relationship with your existing and new clients. The...
4 min read


10 Need-To-Know Tips For The First-Time Salon Manager
It’s always difficult to know where to begin when you embark on the first-time salon manager journey. There are so many things to focus...
4 min read


Inspiring leadership And Motivation Can Guide Your Salon To Success.
The Dream Team with Valerie Delforge. I often get asked “how do I motivate my team” and this is possibly the most difficult question to...
5 min read

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